Adapting Traditional Retail Models amidst Tech Disruptions: A Qualitative Inquiry

Abstract

The retail industry is experiencing unprecedented shifts due to technological disruptions such as e-commerce, artificial intelligence, digital payments, and augmented reality. Traditional retail models, reliant on physical stores and conventional business practices, face the challenge of staying relevant in this rapidly evolving landscape. This paper explores how traditional retailers are adapting to technological advancements to maintain competitiveness. Through a qualitative inquiry, including an extensive literature review, detailed case studies, and interviews with industry experts, the study examines strategies, challenges, and outcomes of integrating technology into traditional retail models. Recommendations are provided to help retailers navigate this transformation while preserving their unique value propositions.