Strategic Alliances as a Pathway to Competitive Advantage: A Qualitative Examination

Sandeep Jashwant

doi:10.55544/ijrah.3.5.38

Authors

Dr. Sandeep Jashwant Assistant Professor, Department of Commerce, Shri Shankaracharya Mahavidyalaya, Bhilai, C.G., INDIA.

DOI:

https://doi.org/10.55544/ijrah.3.5.38

Keywords:

Strategic Alliances, Competitive Advantage, Collaboration, Resource Sharing, Partnership Dynamics, Qualitative Study, Case Studies

Abstract

In the contemporary business environment, organizations are increasingly forming strategic alliances to gain a competitive edge. Strategic alliances allow firms to share resources, enhance capabilities, and enter new markets. This paper provides a qualitative examination of strategic alliances as a pathway to competitive advantage. It explores their types, motives, benefits, and challenges while analyzing the dynamics that contribute to their success. Through a comprehensive review of the literature, detailed case studies, and qualitative analysis, this paper identifies key strategies and recommendations for forming and sustaining effective alliances.

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