Transitioning to Omni-Channel Retail: Challenges and Strategies from a Qualitative Perspective

Abstract

The retail industry has been undergoing significant transformation, driven by the increasing influence of technology and evolving consumer preferences. Omni-channel retailing, which integrates multiple sales channels to provide a seamless customer experience, has emerged as a critical strategy for businesses to remain competitive. This study explores the challenges faced by retailers in transitioning to an omni-channel model and identifies effective strategies to address these challenges. The research adopts a qualitative approach, drawing insights from in-depth interviews, industry reports, and case studies with a particular emphasis on the Indian retail landscape. Case studies of Indian brands such as Reliance Retail, Tata Cliq, and Flipkart illustrate the practical implementation of omni-channel strategies. The study concludes with actionable recommendations for retailers and policymakers to facilitate a successful transition.