Green Marketing and its Impact on Improving Marketing Efficiency

Abstract

This study seeks to analyze the dimensions of green marketing philosophy and its impact on improving marketing performance. The researcher chose Al-Furat State Company for Chemical Industries located in Babil Governorate as one of the successful and leading companies in the chemical industry in the country. And because it seeks continuously to provide products that meet the needs and desires of customers and works to reduce environmental damage, the company has adopted environmental trends to achieve its competitive advantage in the field of Chemical industry. The green marketing philosophy is one of the modern concepts at the level of business organizations, and the application of this philosophy works to achieve the successful and effective marketing performance of business organizations. It seeks to achieve customer satisfaction by providing products that satisfy their needs and desires, as well as achieving profitability for the organization. In addition to working not to harm the surrounding environment and reduce waste of natural resources.

Problem the study refers to for the position that fills philosophy the marketing the green in organizations business in order to improve your performance the marketing their and achieve advantage competitive among the organizations the competitors in industry. In order to achieve You My goals the study Formed methodology which includes Construction array assumptions the mirror You connection attack between dimensional philosophy the marketing the green for improvement performance The marketing. as a result. Hence, a group of assumptions main points and sub - hypotheses the derivatives from the hypothesis the main binoculars your validity connection the accursed between them.

The study relies on Set of dishes and techniques statistics that were used for surgery. The study brings up A number Conclusions, including:

• Philosophy Marketing 1-Green is perception the operator to increase the efficiency in production and in marketing.
• This worker to reduce the waste and the damage on my hand use in energy available and resources, no in costs.
• The research Appearance Because Lal - Porat national in industry the chemical there is Variations in adoption philosophy Marketing green and measurable Performance Marketing, which noticeable from the things the following.