Pilgrimage Tourism in India: Strategies for Tourism Promotion and Lessons for Vietnam

Abstract

Pilgrimage tourism is a significant component of India’s tourism industry, attracting millions of domestic and international visitors annually. With its rich spiritual heritage and well-developed infrastructure, India has successfully positioned itself as a global hub for religious tourism. This study employs qualitative research methods, including document analysis and case studies, to examine India's strategies in developing and promoting pilgrimage tourism. Key initiatives such as infrastructure investment, digital promotion, public-private partnerships, and cultural branding have played crucial roles in India's success. Drawing from India’s experience, this article explores lessons applicable to Vietnam, a country with immense potential for pilgrimage tourism due to its diverse religious and spiritual sites. The study highlights the need for strategic planning, improved infrastructure, community involvement, and sustainable development practices. By leveraging these insights, Vietnam can enhance its pilgrimage tourism sector, attract more visitors, and contribute to socio-economic growth. The findings of this article offer policy recommendations for tourism authorities, industry stakeholders, and local communities aiming to develop Vietnam’s pilgrimage tourism in a sustainable and competitive manner.