The Role of Artificial Intelligence in Shaping Future Media Landscapes

Pooja Dabas

doi:10.55544/ijrah.3.5.36

Authors

Dr. Pooja Dabas Guest Faculty, Graphic Era Hill University, INDIA.

DOI:

https://doi.org/10.55544/ijrah.3.5.36

Keywords:

New Media, Artificial Intelligence, Media Landscape, Social Media and AI, AI in Media

Abstract

"The Role of Artificial Intelligence in Shaping Future Media Landscapes" examines the various uses, advantages, and moral dilemmas of AI in the media. In order to comprehend how AI improves media practices while raising issues with privacy, prejudice, and disinformation, it employs a mixed-methods approach that includes case studies, literature reviews, and expert interviews. According to the report, artificial intelligence (AI) increases productivity, allows for customized user experiences, and encourages the production of interactive content, but it also brings up moral concerns such as algorithmic bias hazards, echo chambers, erosion of user privacy, and the dependence on automated systems in advertising and journalism. According to the article, in order to reduce hazards and guarantee responsible usage, strict regulation and moral supervision are necessary.

Downloads

Download data is not yet available.

Metrics

Metrics Loading ...

References

Stray, Jonathan. 2019. Making Artificial Intelligence Work for Investigative Journalism. Digital Journalism 7: 1–22.

Crépel M, Do S, Cointet J-P, Cardon D, Bouachera Y (2021) Mapping AI issues in media through NLP methods. CHR2021: computational Humanities Research Conference, November 2021, Amsterdam.

Bu Q (2021) The global governance on automated facial recognition (AFR): ethical and legal opportunities and privacy challenges. Int Cybersecur Law Rev 2:113–145.

Cutcliffe SH, Pense CM, Zvalaren M (2012) Framing the discussion: nanotechnology and the social construction of technology-what STS scholars are saying. NanoEthics 2:81–99

Groves T, Figuerola CG, Groves MA (2015) Ten years of science news. A longitudinal analysis of scientific culture in the Spanish digital press. Public Underst Sci 25(6):691–705

Diakopoulos, N., Trielli, D., Lee, G.: Towards understanding and supporting journalistic practices using semi-automated news discovery tools. In: Proceedings of the ACM (PACM): Human-Computer Interaction (CSCW), 5 (CSCW2) (2021)

Ekstrand, M.D., Burke, R., Diaz, F.: Fairness and discrimination in recommendation and retrieval. Proc. ACM Conf. Recomm. Syst. (2019). https://doi.org/10.1145/3331184.3331380

Elahi, M., Jannach, D., Skjærven, L., Knudsen, E., Sjøvaag, H., Tolonen, K., Holmstad, Ø., Pipkin, I., Throndsen, E., Stenbom, A., Fiskerud, E., Oesch, A., Vredenberg, L., Trattner, C.: Towards responsible media recommendation. AI Ethics (2021). https://doi.org/10.1007/s43681-021-00107-7

Elahi, M., Kholgh, D.K., Kiarostami, M.S., Saghari, S., Rad, S.P., Tkalcic, M.: Investigating the impact of recommender systems on user-based and item-based popularity bias. Inf. Process. Manag. (2021). https://doi.org/10.1016/j.ipm.2021.102655

Nader, K., Toprac, P., Scott, S., & Baker, S. (2022). Public understanding of artificial intelligence through entertainment media. AI & society, 1–14. Advance online publication. https://doi.org/10.1007/s00146-022-01427-w

Haleem, A., Javaid, M., Qadri, M. A., Singh, R. P., & Suman, R. (2022). Artificial intelligence (AI) applications for marketing: A literature-based study. International Journal of Intelligent Networks, 3, 119–132. https://doi.org/10.1016/j.ijin.2022.08.005

Sylvia, M., Chan-Olmsted. (2019). A Review of Artificial Intelligence Adoptions in the Media Industry. The International Journal on Media Management, 21:193-215. doi: 10.1080/14241277.2019.1695619

Trattner, C., Jannach, D., Motta, E. et al. Responsible media technology and AI: challenges and research directions. AI Ethics 2, 585–594 (2022). https://doi.org/10.1007/s43681-021-00126-4

Amato, Giuseppe & Behrmann, Malte & Bimbot, Frédéric & Caramiaux, Baptiste & Falchi, Fabrizio & Garcia, Ander & Geurts, Joost & Gibert, Jaume & Gravier, Guillaume & Holken, Hadmut & Koenitz, Hartmut & Lefebvre, Sylvain & Liutkus, Antoine & Lotte, Fabien & Perkis, Andrew & Redondo, Rafael & Turrin, Enrico & Viéville, Thierry & Vincent, Emmanuel. (2019). AI in the media and creative industries. 10.48550/arXiv.1905.04175.

Nguyen, D., Hekman, E. The news framing of artificial intelligence: a critical exploration of how media discourses make sense of automation. AI & Soc 39, 437–451 (2024). https://doi.org/10.1007/s00146-022-01511-1